When a Samsung TV is set up correctly the picture looks great whether you are watching films or sports. Samsung TV picture settings let you make the image brighter increase contrast get colors right, motion, improve HDR and match the picture to the lighting in your room. You can try Samsung TV picture settings such as Dynamic, Standard, Movie, Filmmaker Mode and Game Mode to find the mix of brightness contrast and other settings for day or night for movies or, for gaming. 

I find that adjusting the Expert Settings can give you shadows reduce too bright areas and make colors look more natural. Samsung TVs have Picture and Expert Settings where you can change the picture mode, color tone, picture size and many other options.Samsung TV picture settings also give you controls to adjust brightness, sharpness, picture clarity, local dimming white balance and contrast. Turning some processing features off can help the picture look more accurate. Game Mode also reduces input lag.